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My Story

I am a human-centered designer unafraid to identify the white space where growth and innovation are possible. Through co-creation, strategic

problem-solving, and both qualitative and quantitative research methods, I am determined to uncover the root causes and true user needs to drive business and customer value.

My professional journey began in Interior Design, a field where I reshaped spaces to enhance human experiences. Recognizing the need for maximum impact, I understood the importance of navigating the intersection of research, strategy, technology, and business, all while prioritizing empathy and collaboration to construct meaningful connections.

Seeking a holistic perspective, I pursued further education, earning both an MBA focused on Entrepreneurial Marketing from the Johns Hopkins Carey Business School and an MA in Design Leadership from Maryland Institute College of Art (MICA). This dual expertise uniquely positions me to craft experiences that align with user needs and business values

 

I am equipped with a unique blend of strategic thinking and design expertise, empowered to bridge the gap between user-centered design principles and business strategy. 

As a forward thinker and determined innovator, I am enthusiastic and devoted to transforming organizations and empowering the individual. I am energized by giving clients the holistic solution they deserve. 

My high level of energy is most exposed when collaborating. I am excited to bring my ability to think creatively, advocate for others, and work with an agile ethic to tackle the complex challenges of our world today. 

 

Please don't hesitate to reach out. 

I look forward to working together!

Warmly,

          Heather

Heather Laiter Picture____edited.jpg

Heather Laiter
Human -Centered Designer

"People don't buy what you do; they buy why you do it and what you do simply proves what you believe.”
by Simon Sinek

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