SCOOT
SCOOT
TOOLS
SKILLS
User Research
Digital + Physical Prototyping
UX/UI Design
Visual Brand Identity
MIRO
Invision
TEAM SIZE
DURATION
2 Members
2 Months
While electric scooters are an accessible mode of transportation for many, in reality, they can be dangerous and inconvenient. As a design strategist, I explored both a digital and physical solution to answer "how might we aid riders in finding the most convenient transportation for their personal route".
Why Scooters?
Scooters revolutionized urban transportation and are a rapidly growing market, expected to be worth $7.4 Billion by 2028 due to increasing gas prices and climate change concerns.
User Research
Quotes - User Demographics - Research Methods - Key Takeaways
What Riders Said
"“I blew out a tire to my scooter, actually last week because I hit a pothole going 30 mph, so it's really DANGEROUS. You're sharing the road with cars. You have the potholes. You know that risk is there.”."
Research Methods
INTERVIEWS, SURVEYS, OBSERVATIONAL, CARD SORTING
Key Takeaways
Who we asked
Questions we asked about
-
The majority of users have multiple scooter riding apps
-
Riders constantly have to find new scooters after selecting one
-
Riders stop constantly for construction or directions
-
Riders go as far as to buy their own to avoid the rental hassle
-
15+Baltimore residents
-
Current scooter riders
-
25-40 year old users
-
Commute habits
-
Brand loyalty and preferences
-
Pricing preferences
-
To tell us their best scooter experience
-
To tell us their worst experience
-
To rank their preferences and features
CURRENT STATE STORYBOARD
Through user research data, I created a current state storyboard to map out various pain points. These overlooked gaps revealed an opportunity for growth.
Insight Generation
Affinity mapping - Survey Data Analysis - Empathy Maps
COMPOUNDING FRUSTRATIONS
We discovered that there was no single issue disrupting riders' experiences, but a continual build-up of many.
Reframing the problem
HOW MIGHT WE...
AID RIDERS IN FINDING THE MOST CONVENIENT TRANSPORTATION FOR
THEIR PERSONAL ROUTE?
Ideation
Figure Storming - Future State Storyboards - Crazy 8
Figure Storming
The process can help to break down mental barriers and encourage innovative thinking by approaching a problem from a different perspective, or through the eyes of celebrities, such as Walt Disney or Steve Jobs.
FUTURE STORYBOARD & Crazy 8
I developed potential future storyboards of how our solution could address some of the compounding frustrations. Using exercises such as Crazy 8's (sketching 8 ideas in 8 minutes) pushed me to think beyond my immediate solutions and rapidly generate a wide variety of ideas.
FUTURE STORYBOARD
CRAZY 8
PROTOTYPING
Low & Mid Fidelity
SOLUTION EXPLORATION
After much feedback and interation, the scoot scoot concept was born! By creating a digital platform that is integrated with a physical scooter component, scoot scoot will provide the most convenient scooter and route for a rider. While the digital app provides scooter and route recommendations at the start of the journey, the physical scooter attachment will provide projected navigation signals, such as arrows, and audio directions for a safe and phone-free ride.
DIGITAL PROTOTYPING
User Flow Exploration
This is a general overview of the user flow and choices I potentially want the user to make while navigating through the digital solution.
Wire Frames
Low-fidelity wireframe sketches to see what would make the most sense for users.
First Round of Mid-fidelity Prototype
After finding a flow that seemed to work, I then went on to build a prototype to start getting user feedback. We can call this version "V1".
Revisions based on user testing
After conducting the first round of user testing, revisions were necessary.
A new rider is required to select ride preferences during their first use, including scooter brand, route, and parking.
Aggregating all participating scooter brands and suggesting the closest scooter with the most batter life for the rider's route.
Displaying estimated total trip cost for the rider.
Including a clear welcome tutorial of the integrated physical navigation features on the scooter.
PHYSICAL PROTOTYPING
Constructing the Prototype
This prototype is made up of 2 main components. The "protector" is made from foam board, a magnifying glass, and a remote-controlled pop light. This was to project the arrows onto the ground in front of the user. Two of these projector boxes were mounted to a large paper roll to give it the height of the scooter for users to test.
USER TESTING
To test, we conducted user interviews of both the physical and digital prototypes.
Qualified participant requirements:
1. Must have at least one existing scooter app downloaded
2. Have ridden a public electric scooter at least 5 times.
Tested Hypothesis
Introducing a feature providing digital navigation as well as physical signals for following the navigation, will greatly improve the convenience of the scooter experience.
Key User Insights
A scooter with sufficient battery life is a top priority
A clear and early understanding of the connection between the digital and physical components is required to gain user trust
Users want to keep the option to chose their route and specific scooter, with the ability to change their minds when they want
FINAL DESIGNS
After incorporating all the feedback, the next stage of development explores how scoot scoot can partner and attach to the existing scooter brands. scoot scoot is not a new form of transportation, alternatively, a riders buddy to aggregate existing local scooter brands and provide safe navigation.
Hi-Fidelity Digital Prototype
Try it yourself!
Hi-Fidelity Physical Prototype
Who are we at scoot scoot?
BRAND MISSION
